Marketing Management Course in Canada- Here’s all you need to know

Marketing management courses in Canada come with exciting prospects for aspirants. Marketing management is a popular academic field for aspirants. The reasons are quite simple- Marketing is what drives the growth of any business, helping it reach its intended audience, creating the brand, and creating and retaining customer bases. Hence, companies are always on the lookout for skilled and academically qualified marketing managers who can steer branding, marketing, and customer outreach efforts. 

A postgraduate diploma in marketing management or an equivalent course will significantly help aspirants advance their future careers in this lucrative and rewarding field of study.  Here’s looking at some of the top programs that you can pursue in the country. 

Top programs for marketing management in Canada

There are several educational institutions that offer the best marketing management courses in Canada. Here’s a look at some of them: 

Eligibility

Although eligibility requirements vary across institutions, some of the general requirements include the following: 

1. An undergraduate degree as per the requirements of the institution. Some institutions have varying alternatives like work experience, or other post-secondary education, which may also be considered. 
2. English language proficiency as per the institution’s requirements. 
3. Some institutions may require proficiency or knowledge of marketing/business/communications and other fields like computer applications or mathematics. 

Duration of the programs

These programs usually encompass a year. Some are as short as eight months. 

Application Cycle

The application cycles are September, January, and May. 

Fee

The fees for these programs usually hover around $15,000-$17,000 on average. 

Job prospects

Marketing management is the pathway to a fulfilling future career. Aspirants can get employment in positions like the following: 

• Account executives
• Retail/sales/marketing managers
• Brand managers
• Assistant brand managers
• Market researchers
• Media buyers
• Digital marketing managers
• Customer service managers
• Entertainment/sports marketing specialists
• Media planners
• Analysts
• Account managers

Some of the top companies for graduates include the following: 

• Warner Brothers
• Joe Fresh
• Pepsi
• IPG Mediabrands
• Canadian Tires
• Toronto Hydro
• Cossette
• Marriott
• Hugo Boss
• Nestle
• Hudson Bay
• Calgary Flames
• Laurentian Bank
• Mediacom

According to Payscale, the average salaries of marketing managers stand at C$65,148 per year. The overall range is from C$45-90,000.