Master of Science in Marketing Research (MSMR) at University of Texas at Arlington

Our specialised MS in Marketing Analytics is intended for students who wish to deepen their understanding of fact-based decision-making and acquire the abilities needed to pursue a career in the dynamic and lucrative field of marketing analytics. And develop your skills in a specialised area while establishing contacts in the field.

Course Curriculum

The program's key subjects are: 

• Value Creation and Competitive Advantage in the Global Market
• Marketing Research
• Customer Relationship Management
• Data Mining and Visualisation Overview
• Digital Marketing
• Planning for strategic marketing
• Using SAS for Data Mining
• Predictive analytics
• Customer intelligence
• Research projects

Course Highlights

Admission Requirements

Exams

• Duolingo: Overall score of minimum 125
• TOEFL iBT: Overall score of minimum 90
•  Pearson PTE: Overall score of 61

Documents/Prerequisite

• Completed Application form
• Accredited transcripts
• English language test
• Two letters of recommendation
• Resume
• Personal Declaration