Master of Marketing (1.5 years) at University of Technology Sydney (UTS)

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and evenue management, branding and consumer insights, and the legal and ethical implications of marketing. The course prepares students with practical skills and theoretical knowledge to analyse markets and formulate strategies that connect with industry and best practice. The program has undergone changes to make it more flexible so that students can choose a mixture of relevant subjects to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally. ...Read more