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Master’s in Marketing in Germany: Benefits, Average Fees & More

Updated on 10 April, 2024

Akansha Semwal

Akansha Semwal

Study Abroad Expert

Master’s in Marketing in Germany

Thinking of ways to introduce groundbreaking principles like Philip Kotler (father of marketing)? Then, it's your chance to revolutionize the marketing industry by pursuing a master’s in marketing in Germany. 

One to two years of full-time study in Germany can create your career in the marketing industry, from strategic marketing and digital marketing to sales management - the opportunities are innumerable. Around 80 universities in the country offer various marketing programs so that you can easily choose the one that best suits your requirements.

Key Highlights

Academic Requirements
  • Professionally qualifying university degree in Economics or a related degree course.
  • B2 level of English language proficiency according to the Common European Framework of Reference. The accepted test proofs are IELTS, TOEFL, and Cambridge CAE.
  • Minimum achievement of 210 credit points in the degree or equivalent. 
Course Duration 3 semesters with a total of 90 ECTS credits or one year
Course Type Full-time
Tuition Fees EUR 5,280 per semester*
ROI EUR 53,000 per year (Average)

*Most public universities do not charge any tuition fees.

Why Study for Master’s in Marketing in Germany

The digital marketing course in Germany is prolific. The country’s rich diversity, booming economy, and vibrant culture complete this circle.

  • Germany’s digital marketing industry is thriving, and revenue in its e-commerce sector is continuously increasing. It is estimated that between 2024 and 2029, Germany will experience a rise of more than 48.22% in this sector. 
  • The country has more than 92 billion internet users, which indicates that the demand for digital services will only increase.
  • Completing a master’s in marketing in Germany will build your comprehensive expertise in international marketing and brand management. You will learn consumer behavior, modern digital marketing tools, and innovations.
  • Investment in the digital marketing industry is expected to reach US$18 billion in 2024 alone. This highlights the importance of marketing courses under various specializations.
  • Germany implements data-driven marketing strategies to engage consumers and launch the most effective campaigns for increased engagement. Companies like Adidas and Volkswagen are incorporating these techniques into their work process.

Now that you have an idea about the benefits of studying digital marketing courses in Germany, let us give you a brief overview of the top universities.

Top Universities for Master’s in Marketing in Germany 

Here is a list of the top 10 universities offering Master’s in Marketing in Germany.

University

Course

Duration

Average Annual Fees 
EU Business School

Master in Marketing

Master in Digital Marketing, Transformation & Design Thinking

 Three terms

EUR 15,600
Berlin School of Business & Innovation

MSc Digital Marketing

MA in Strategic Marketing

Four terms 

Three terms for 10 weeks each and a dissertation term of 12 weeks

EUR 12,500 and EUR 13,250 (varies according to the intake)

EUR 12,000 and EUR 12,600 (varies according to the intake)
Arden University Berlin MSc in Strategic Digital Marketing Blended learning with eight hours of classes spread over 2 days and 25 hours of online learning. 

EUR 10,500 to EUR 15,000 (varies according to your mode of study)
University of Europe for Applied Sciences MA Marketing Management 1, 1.5 or 2 years

EUR 10,938
Technical University of Berlin MSc in Science Management 4 semesters

EUR 11,760 
International School of Management (ISM) Germany

MA Strategic Marketing Management

MA Digital Marketing

 3 semesters along with 1-semester thesis (full-time)

EUR 5,700 per semester  
Fresenius University of Applied Sciences Master’s in Marketing and Brand Management

4 semesters

 

EUR 950 
Aalen University MA in International Marketing and Sales 3 semesters

EUR 396 

EUR 150 
CBS International Business School

MA in Digital Marketing

MA in Marketing Management

 4 semesters

EUR 5,730
Nordakademie University of Economics MSc in Digital Marketing Management 24 months part-time in 3 study sections

EUR 11,952

Source: University Website 

Admissions to Master’s in Marketing in Germany

In this section, we have outlined the eligibility criteria and the documents you are required to submit to complete your admission procedure for a master’s in marketing in Germany.

Eligibility Criteria

  • Age: Minimum 21 years
  • Qualifications: High-school certificate and a 3-year bachelor's degree from a recognized university in a related field. Without a bachelor’s degree, you must acquire a Level 5 diploma or some sort of professional experience.
  • English Language Requirements: Proof of your English language skills. The accepted tests vary from one university to another. 
  • Other Language Requirements: Other language requirements depending on your selected program and university. 

Necessary Documents

You must submit the following supporting documents to prove the authenticity of your application.

  • Certificate of your high school degree
  • University certificates and diplomas
  • Transcripts of your completed degrees for every semester
  • 1-page motivation letter
  • Well-structured resume
  • 2 letters of recommendation
  • One recent passport-size photograph
  • Proof of your English language proficiency, along with other languages, if required.

Cost of Studying Master’s in Marketing in Germany

The cost of studying in Germany includes both your tuition fees and the cost of living in the country. Here is a generic idea regarding that.

Tuition Fees

The tuition fees for a master’s in marketing in Germany usually range between EUR 132 and EUR 13,250. The fees generally vary depending on your choice of university and the duration of the program. 

Cost of Living 

Compared to other European countries, Germany is considered way cheaper. However, the cost of living will vary depending on your choice of city. For a single person, EUR 934 per month should be suitable to cover all your expenses.

Also Read: Comprehensive Cost of Studying Guide in Germany 

Scholarships for Master’s in Marketing in Germany 

There are several scholarships available for you to study master’s in marketing in Germany. Here, we have enlisted the top 5 financial aids that will help you cover your expenses and make your stay in the country hassle-free.

Scholarship

Eligibility

Benefits
Berlin Merit Scholarship International students accepted in bachelor’s and master’s programs at Arden University, Berlin. Deduction in tuition fees throughout the selected program.
The Deutschlandstipendium High-achieving and committed international students.
  • EUR 300 per month
  • Mentoring programs
  • Networking events
  • Internship opportunities
Master-Scholarship at the ISM
  • You must pass the admission test at ISM.
  • Financial assistance proof.
  • Excellent academic performance with a 1.7 grade point average or higher in your first academic degree.
  • Proof of your extracurricular activities.
  • Entire tuition fees
  • The fee to complete your master’s thesis
Erasmus Mundus Joint Masters
  • You must acquire your first degree or pursue the last year of your graduation.
  • You must graduate before the beginning of the master’s program.
  • Participation costs
  • Travel costs
  • Visa costs
  • Living allowance
CBS Scholarship
  • Highly committed students
  • You must complete your selection process at CBS
 25% discount on tuition fees

Job Opportunities After Master’s in Marketing in Germany

After completing your master’s degree in marketing from Germany, you will have plenty of opportunities to work in the professional field. You can hold responsible positions with several multinational corporations available in the country. Here are the top five job opportunities for a Master’s in Marketing in Germany. 

Position

Average Salary Range
Digital Marketing Manager

EUR 40,000 – EUR 50,000
Marketing Communications Manager

EUR 45,000 – EUR 75,000
Marketing Coordinator

EUR 38,000 –  EUR 58,000
Product Marketing Manager

EUR 53,000 – EUR 75,000
Senior Marketing Manager

EUR 55,000 – EUR 70,000

Source: Glassdoor 2024

Explore More About Study in Germany:

FAQs

To study for a master’s in marketing in Germany, is it a must to learn the German language?

While it will be easier for you to survive in the country with a minimum knowledge of the German language, for most universities, it is not a necessity. However, you must prove your English language proficiency. Check the respective university websites for a specific understanding of the language requirements.

Is studying for a master’s in marketing in Germany worth it?

With the growth of the digital marketing industry, career prospects for graduates have significantly improved. According to Payscale, a digital marketer in Germany makes, on average, EUR 41,752 per year.

What job opportunities can I get after completing my master’s in marketing in Germany?

There are plenty of marketing job prospects available in Germany after you complete your studies. For example, Strategic Marketing Partner, Marketing Assistant, Brand Marketing Manager, Business Analyst, Product Marketing Manager, etc.

Study in Germany

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Akansha Semwal

Study Abroad Expert

Akansha Semwal is a content marketer at upGrad and has also worked as a social media marketer & sub-editor. Experienced in creating impressive Statement of Purpose, Essays, and LOR, she knows how to captivate the attention of Admissions Committee. Her research-driven;study-abroad articles helps aspirants to make the prudent decision. She holds a bachelor's & master's degree in Literature from the University of Delhi.

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