What is Integrated Market Communication

Integrated Marketing Communication (IMC) is a strategic approach to marketing that integrates various communication channels to create a unified and consistent message for a brand or organisation.  It is a holistic and customer-centric method that aims to ensure all marketing and communication efforts work together to convey a clear and compelling message to the target audience. 

IMC involves coordinating various aspects of marketing,  including advertising,  public relations,  social media,  email marketing,  content marketing,  and more,  to deliver a seamless and harmonised brand message.  The key objective is to establish brand consistency,  engage customers effectively,  and ultimately drive desired actions or behaviours.

Popular Integrated Market Communication Courses

Integrated Market Communication is a field of study that offers both undergraduate and postgraduate programs to help students gain in-depth knowledge of IMC strategies,  marketing principles,  and communication techniques. Below, we list some of the top Integrated Market Communication courses in both categories:

Bachelor's Degrees in Integrated Market Communication

1.  Bachelor of Arts in Integrated Marketing Communication - Florida State University

This program equips students with the skills needed to create cohesive marketing strategies and messages across multiple channels.  It covers areas such as advertising, public relations, digital marketing, and more. 

2. BSc in Integrated Marketing Communication - Syracuse University

Syracuse University offers a comprehensive undergraduate degree in IMC,  focusing on the integration of traditional and digital marketing channels and techniques. 

3. Bachelor of Science in Integrated Marketing Communication- Loyola University Chicago

 Loyola's program emphasizes strategic marketing communication planning,  research,  and creative content development. 

Master's Degrees in Integrated Market Communication

1. Master of Science in Integrated Marketing Communication - Northwestern University

 Northwestern's program is designed for professionals seeking advanced knowledge in IMC,  including data analytics,  brand strategy,  and media management. 

2. MSc in Integrated Marketing Communications - Emerson College

This program is highly regarded for its focus on experiential learning, combining history with real-world marketing projects. 

3. Masters in Integrated Marketing Communications - West Virginia University

 West Virginia University offers a comprehensive IMC master's program,  covering areas like advertising,  PR,  and digital media. 

Best Universities for Integrated Market Communication

When it comes to pursuing Integrated Marketing Communication (IMC) degree, choosing the right university is crucial for a well-rounded education and successful career prospects. Here is a list of the top 10 best universities for  Integrated Marketing Communication (IMC) programs,  along with popular courses and subject-wise rankings,  where available:

University	Popular Courses	Subject-wise Rankings (if available)
1.  Northwestern University	MS in Integrated Marketing Communication	QS World Rankings: 16th in Communication & Media
2.  Florida State University	BA in Integrated Marketing Communication	QS World Rankings: 201-250 in Communication & Media
3.  Syracuse University	BSc in Integrated Marketing Communication	QS World Rankings: 51st in Communication & Media
4.  Loyola University Chicago	BS in Integrated Marketing Communication	QS World Rankings: 101-150 in Communication & Media
5. Emerson College	MSc in Integrated Marketing Communications	QS World Rankings: 151-200 in Communication & Media
6. West Virginia University	Masters in Integrated Marketing Communications	QS World Ranking: 901-950
7. University of Georgia	MA in Advertising and Public Relations	QS World Rankings: 51-100 in Communication & Media
8. University of Texas at Austin	MS in Advertising	QS World Ranking: 5 in communication & Media
9.  Boston University	MS in Advertising	QS World Ranking: 51-100 in Communication & Media
10. University of Illinois at Urbana-Champaign	MS in Advertising	QS World Rankings: 31 in Communication & Media

These universities are recognized for their commitment to delivering high-quality education in the field of Integrated Marketing Communication.  They offer a wide range of courses that cover the various aspects of IMC,  from advertising and public relations to digital marketing and media management.