If luxury goods interest you, a career in luxury management may entice you. Pursuing luxury brand managementcourses can thereby position you for a successful career.
According to The State of Fashion 2024 report, the industry will see up to 5% growth in 2025 globally. Thus, It’s a course that allows you to learn about luxury brands’ quality maintenance and success can help you prepare well for the competitive industry.
Since the luxury industry thrives on good branding, precise customer targeting, and the continued success of big brands, it requires more than general business management. This course will prepare you to operate as a luxury brand manager who understands its ins and outs.
Let’s explore the luxury brand management courses in detail.
Top Universities Offering Luxury Management
You need to partake in the best luxury brand management courses in the world to help you stand out. Let’s look at the best universities around the globe offering luxury brand management courses.
Luxury brand management courses are offered across different levels of education. You can either choose to study luxury brand management right after graduating from school or dip your toes in it post your undergraduate degree.
Let’s look at all the different luxury brand management courses available on different levels.
Undergraduate Courses
You can apply for any of the following bachelor’s courses in luxury brand management:
Brief Overview of Tuition Fees Required For Program
Aspiring to become a luxury brand manager and ruling the luxury goods industry is a golden dream. To reach that stage, you require top-notch education from excellent institutes. It’s always a good idea to financially prepare yourself to land in a good luxury brand management course.
Let’s take a look at the round-about tuition fee required for luxury brand management courses:
BBA in Luxury Brand Management (Europe) – €10,100 per year( INR9,10,080)
MBA in Fashion & Luxury (USA) – $36,460 per year(INR3044481)
Job Prospects
The course will open up a world of opportunities for you, and you can step into a range of roles and jobs. Let’s take a look at all the jobs you can apply for:
Luxury Brand Manager:
A luxury brand manager is expected to create an effective brand campaign and image that will leave a recognizable impression on the audience.
As a luxury brand manager, you will have to conduct thorough market research for the promotional activities of products. This will include advertising campaigns, creating budgets, drawing analyses, collaborating with creators, overseeing the product manufacturing, marketing, etc.
Luxury Retail Buyer:
A luxury retail buyer is responsible for choosing specific products that a brand will sell. The job also includes ensuring that the products and goods arrive in the market at the right time to make the most of consumer demand.
You must accurately analyze the targeted audience’s buying patterns to predict future trends. Maintaining close contact with suppliers, examining discounts and sales, managing stocks, negotiating contractual terms, etc., are all part of the job.
Visual Merchandiser:
If you don’t like the sales process of a luxury brand manager, then a visual merchandiser can be a more suitable job for you.
It includes creating floor plans to improve the aesthetic visuals of the store to attract and engage with potential customers. All the trivial things like display, light, scent, and music are essential, and it’s the visual merchandiser’s job to ensure all these factors work smoothly.
Merchandise Manager:
Choosing which products will be sold at the physical stores and overseeing all the related marketing and budgeting strategies is the role of themerchandisingmanager.
A merchandising manager must ensure that high-quality products are offered at the minimum cost to attract the right customers.
PR Specialist:
Advertising of luxury products differs from the typical norms. The billboards and ADs are not what a luxury brand customer seeks.
This is where a PR specialist comes in, whose job includes networking with big influencers, working alongside media, and ensuring that the brand name stays at the top!
Wondering about the paycheck you will receive if you work in the luxury brand management industry? Let’s take a look.
Job
Annual Salary (approx)
Luxury Brand Manager
$72,673
Luxury Retail Buyer
$54,379
Visual Merchandiser
$47,824
Merchandise Manager
$66,030
PR Specialist
$51,587
Source: Payscale
Top Recruiting Firms
After completing luxury brand management courses, you can get into various careers such as luxury brand manager, PR specialist, merchandising manager, and many more.
Here are some of the top firms that are recruiting students who acquired a luxury brand management master’s certificate:
Louis Vuitton
Starbucks
Gucci
Jaguar
Taj Hotels
Cartier
Rolex
YSL Beauty
Ferrari
Balenciaga
Tiffany & Co
Essential Books and Films for Aspiring Luxury Brand Managers
If you want to strengthen your knowledge about luxury and fashion management and learn about some of the best luxury management strategies, it is recommended to read the books below:
The Luxury Strategy: Break The Rules of Marketing To Build Luxury Brands by Jean-Noel Kapferer & Vincent Bastien.
Rethinking Prestige Branding: Secrets of the Ueber-Brands by J. P. Kuehlwein and Wolfgang Schaefer.
Luxury Online: Styles, Systems, Strategies by Uche Okonkwo.
Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale by Genevieve Tour and Robin Lent.
Trading Up: Why Consumers Want New Luxury Goods — and How Companies Create Them by Michaels Silverstein, Neil Fiske, and John Butman.
There are also many films that show the behind-the-scenes of every luxury fashion management product launch, including the inspiration, the models, the shoot, the time taken to create the product, the pricing methods, the target customers, and many more.
If you are pursuing a luxury goods management course, here are some of the iconic films you should watch:
Funny Face
The Devil Wears Prada
Dior and I
Coco Before Chanel
House of Gucci
Breakfast at Tiffany's
The Neon Demon
Valentino: The Last Emperor
McQueen
Study Abroad with upGrad Abroad
For aspirants of foreign education, upGrad Abroad has launched an array of cost-effective UG and PG programs that follow a unique blended model. To know more, get in touch with our counselors.
After 12th, you can enroll in undergraduate luxury brand management courses online, such as BBA in luxury fashion management, luxury retail management, luxury brand management, event management, etc.
You can also opt to pursue the best luxury brand management courses in the world at reputed universities. After obtaining an undergraduate degree, you can work as a luxury brand intern or enroll in the postgraduate
What is luxury brand management?
Luxury brand management courses allow students to learn marketing and business skills about luxury goods. It helps them gain skills to balance creativity and business, ensuring that the right customers are targeted.
What is an MBA in luxury brand management?
An MBA in luxury brand management allows fresh graduates to explore the avenues of becoming leaders with ideal managerial experience in the specialization of luxury brands. The course ensures an individual learns practical and relevant skills.
What is global luxury brand management?
A global luxury brand management course helps individuals learn the functioning of globally recognized huge brands. It helps them learn knowledge and skills to excel and thrive in the global luxury sector.
She is an experienced writer and journalist who has extensively covered the education sector in India and Abroad. Now helping Indian aspirants realise their foreign education dream by providing them with relevant content and information through upGrad Abroad. Amateur traveller, loves to read Architectural Digest!
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