Master’s in Digital Marketing in the USA: Top Universities & Job Prospects

Your master’s in digital marketing in the USA will be a one-two year course, and specializations include MBA, MS, and even MA. The approximate tuition fees for an MS in digital marketing in the USA range between $23,000 and $76,000. Digital marketing is one of the top global careers today, and the USA is no exception. The internet and technology boom has created multiple opportunities for trained graduates. Average salaries stand at $135,900 annually, making digital marketing an ideal career for those with the knack and ability. 

Reasons for studying for a master’s in digital marketing in the USA

Doing an Master's in digital marketing in USA is beneficial for several reasons: 

• The USA is the epicenter of the technology and internet boom, home to some of the biggest technology companies like Google (Alphabet), Facebook, and Amazon, to name a few. 
• Students here have access to thriving job networks while getting an opportunity to study at the leading global universities for digital marketing. 
• Employment percentage is high in the USA, especially for digital marketing and other related functions. 
• As per reports, the digital marketing sector is forecasted to grow exponentially over the next decade in the USA, outstripping the national average. 
• Along with digital marketing specialists, market research analysts may also find higher employment possibilities in the country. 
• Digital marketing spends are consistently growing for almost every company and in every business sector. It is creating more opportunities for graduates in the field. 

Course Highlights 

Typically, MS digital marketing USA requires completion of 30 to 36 credits for two years. Given below is an overview for a gamut of programs:

MS vs MBA in Digital Marketing in USA

We have enlisted some of the basic differences between MBA and MS in digital marketing in USA: 

MS in Digital Marketing in USA- Leading Universities 

While learning about digital marketing jobs in the USA for Indian students is a smart move early on, getting into a good university is also important. Here is a list: 

Many USA universities offer on-campus and online digital marketing programs. To access the best courses and institutions at an affordable cost, you should check out upGrad Abroad. 

Cost of Studying MS in Digital Marketing in USA

The cost of studying digital marketing can be bifurcated into pre-arrival cost and living expenses in the country. 

Pre-Arrival Cost

Living Expenses in US 

Apart from managing tuition fees, you will need to take care of other expenses as well. 

It will be a prudent choice to keep $2,000 as additional living expenses in USA for Indian students.

Eligibility Criteria

• Students should have completed their four-year undergraduate course in a relevant discipline. Three-year degrees are not preferred in the USA. 
• Students must furnish proof of proficiency in the English language. They should successfully clear TOEFL or IELTS. 
• Students should score a GPA of 3.0 out of a 4-point scale in their undergraduate courses. It is equivalent to a B Grade or 83–86% marks. On a 10-point CGPA scale, it is equal to 7.5–8.5. 

GMAT or GRE Criteria at Top Universities

Some of the USA’s leading universities for digital marketing have their criteria for GRE or GMAT scores. Here’s taking a closer look at the same: 

Criteria for Proficiency in the English Language

There are varying criteria for measuring English language proficiency throughout universities in the USA. International students must furnish proof of the same for obtaining admission into leading institutions. Here’s taking a closer look:

Documents for Applying

• Official academic transcripts
• Writing Sample (required by Bellarmine University and some other institutions)
• Essays that answer questions prescribed by the institution
• Two-three LORs are always necessary
• SOP (Statement of Purpose) stating the reason for choosing the course and institution. 
• Resume or CV

Visa Procedure for Aspirants

All non-native aspirants will need valid student visas for enrolling in digital marketing programs in the USA. Students should have some required documents for starting the process. They include: 

• Receipt of payment for the application fee ($160)
• Form DS-160
• Valid passport of a student with the validity of at least six months. 
• Original academic transcripts and mark sheets
• Form I-20
• Application Charge Payment Receipt. 
• Scores in standardized tests like IELTS and TOEFL
• Proof of funds (bank statements) for covering tuition fees and living costs
• Return flight ticket, demonstrating the student’s desire to come back home after completing the course

Once you apply with the fees and compulsory documents, the authorities will process your application. You have to schedule two appointments, one at your nearest center for submitting biometric data and one for the personal interview with an officer. 

Your performance in the interview, documents, and credentials will determine the success of your student visa application. The rates of acceptance are close to 90% as per estimates. 

Scholarships for Studying a Master’s in Digital Marketing 

If the tuition fees seem excessively high, you can always invest time and effort into securing scholarships. They will help you meet tuition costs while easing the financial burden on your shoulders. Let us look at the best grants available for digital marketing aspirants:

You should do your homework on available scholarships before applying to a university of your choice. Without an iota of doubt, pursuing digital marketing in the USA is the gateway to a rewarding career ahead. 

Job Prospects after Masters in Digital Marketing in USA

Finding well-paying job opportunities is possible after completing your MS in digital marketing in the USA. Every industry and business presently requires digital marketing specialists to drive their advertising and consumer engagement needs.

Upon completing MS in Digital Marketing in the US, graduates have innumerable options to choose from. The Bureau of Labor Statistics estimates a 10% increase in job demand for marketing professionals by 2026. This increase exceeds the national average for all occupations. We have enlisted some of the common job profiles with the expected remuneration. 

Source: Glassdoor

Along with these employment opportunities, there are several other jobs available in the market. Those with skills like SMO, SEO, SEM, advertising, media planning, media buying, and copywriting may also find attractive employment opportunities across business sectors. Considering the robust job market and economic growth in the USA, it is a good decision to pursue digital marketing there.