An MBA in Digital Marketing can help you land the dream job in a multinational in today’s world. The program is becoming immensely popular with each passing time as the world enters a new digital era. Pursuing a program like MBA in digital marketing in Canada can make a candidate valuable to industries like finance, marketing, and many others.
But what exactly is an MBA program in Digital Marketing that makes it so lucrative? First of all, it is a management program that is not limited to students of commerce.
The Master of Business Administration program is suited for graduate candidates from all educational fields. It is considered a professional and a terminal degree that can open up new career opportunities.
This article provides all the necessary information needed for applying to study in a developed country like Canada. It fulfills the need for information regarding the top MBA universities offering Digital Marketing programs, fee structure, and other details.
Brief Introduction to Digital Marketing MBA In Canada
A Digital Marketing MBA is a postgraduate course that many Canadian universities offer and many global organizations recognize. The courses offered by the universities are usually two years long and help students acquire more profound knowledge about brand promotion.
In addition, students also learn various other skills, such as
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Copywriting
Fundamental Design Skills
Customer Behavior Analysis, etc.
Reasons to Pursue an MBA in Digital Marketing in Canada
Pursuing a Master’s Degree in Digital Marketing in Canada is an excellent career move for many reasons. For example:
Better Opportunity for Career Growth
Digital media is claiming dominance exponentially across all industries, and businesses are embracing the change. With Canada’s advertising and digital media industry gaining more significance, the demand for professionals in this field is also increasing. The result is lucrative job opportunities for Digital Marketing professionals.
Greater Affordability
Canada, home to many reputed educational facilities, is a favorite destination for international candidates. The easygoing lifestyle, better accessibility to resources, and availability of scholarships/grants/award programs make the courses highly affordable. Naturally, international students who wish to study abroad have a reason to prefer Canada.
Higher Pay Packages
The growth and inclusion of digital marketing in Canadian business expands not only the career prospects but also the salary packages. A skilled professional in this field can increase their remuneration by leaps and bounds within a short time. Graduating from a renowned MBA college only fortifies this goal.
Eligibility Criteria
The eligibility criteria for an MBA in Digital Marketing in Canada differs according to the universities. However, some basic requirements may be similar, such as:
A bachelor’s degree or equivalent recognized by reputed educational institutions
GPA above 3 or 4
Qualifying for any of the English language proficiency tests (IELTS, PTE, TOEFL)
The top Canadian colleges offering MBA in Digital Marketing tend to have similar application procedures. Candidates need to take a step-by-step approach to apply to their chosen university.
First, they must choose the type of digital marketing curriculum and college.
Then, the application form from the respective college must be filled out.
Required application fees need to be submitted.
All documents mentioned by the university must be prepared beforehand to avoid a rush.
Candidates may need to prepare for an interview round if the university requires it.
Budgeting needs to be planned.
Candidates must also find out if they are eligible for a scholarship and apply accordingly.
Each university has its own application process, and it is better to gain a clear understanding of that first before applying.
Table: Top Canadian Universities Offering MBA in Digital Marketing
University/Institute
Rank
Course Name
Duration
George Brown College
4th
Marketing Management – Digital Media Program (Postgraduate) (B433)
One year
Durham College
92nd
Marketing – Business
Two years
York University
456
Master of Marketing (MMKG)
One year
University of Toronto
34th
Digital Marketing Management
Three years
The University of British Columbia
47th
Master of Digital Media
Two years
MBA Digital Marketing in Canada: Average Fee Structure
The fee structure for an MBA in Digital Marketing may vary according to the University that offers it. A few factors, however, help determine these variations, such as:
Public or private university
Duration of the course
Availability of scholarship programs
Living cost of a particular area
Cost of attendance: Despite these variations, a general estimate can be drawn based on the average country-wise fee in Canada. On average, this can cost anywhere between 8500 CAD and 20,000 CAD.
Cost of living: Students must calculate the cost of living in addition to the tuition fees. Usually, this is within the range of CAD 8000 to CAD 10000.
Of course, these are ballpark figures, and it is recommended that the candidates verify the fee structure with the respective university first.
Specializations in Digital Marketing MBA in Canada
A program in MBA digital marketing Canada includes all the necessary aspects that top recruiters look for in a candidate. Although Canadian institutions offer courses that may be different in structure, one can expect some key functional areas of study when applying. These include:
Digital media
Social media marketing
KPI evaluation
SEO optimization
Content development and marketing
Digital entrepreneurship
Target analysis of the audience
Sales management
Strategic planning
Management courses are generally highly comprehensive, and the MBA program in Digital Marketing is no different. Hence, any course pursued by a reputed Canadian university can grant candidates the expertise suited for the job market.
Academic Cycle: Intakes & Deadlines: General
Below is the average intake and availability timeline for some of the prominent Canadian universities’ MBA Digital Marketing programs for international candidates:
University
Intakes and Availability
Deadline
Durham College
May 2023
September 2023
May 1, 2023
George Brown College
January, May, and September 2023
Winter 2023
Spring 2023
York University
September 2023
Round 1 – October 5, 2022
Round 2 – January 25, 2023
Round 3 – April 5, 2023
Round 4 – June 7, 2023
University of Toronto
Fall 2023
Early Round – September 2, 2022
Round 1 – October 3, 2022
Round 2 – January 13, 2023
Round 3 – March 6, 2023
Round 4 – April 28, 2023
The University of British Columbia
Fall 2023
February 6, 2023
Top Recruiters That Value an MBA Digital Marketing in Canada
An MBA program in Digital Marketing from a deemed Canadian university not just ensures jobs within the country but also worldwide. Some of the global leaders today that hire such professionals are:
Deloitte
HCL Technologies
KPMG
McKinsey
Morgan Stanley
Scope of MBA in Digital Marketing in Canada: Career Prospects
An MBA Digital Marketing graduate is eligible for various job roles in Canada and worldwide, such as:
Job Role
Annual Remuneration
Content Manager
CAD 64630
Digital Advertising Strategist
CAD 62,534
Digital Marketing Manager
CAD 61059
SEO Manager
CAD 63581
Social Media Manager
CAD 53834
Of course, this is the average salary, and experienced candidates can expect greater remunerations.
What is the scope for digital marketing professionals in Canada?
Canada, one of the world’s most developed countries, offers many opportunities for digital marketing professionals. Moreover, education in the country is highly affordable for international students, helping the job market expand.
What is the average duration of MBA courses in Digital Marketing in Canada?
The average course duration for an MBA program in Digital Marketing at a Canadian university is 1-2 years.
Which are the highest-paid job roles that digital marketing graduates can apply for?
An MBA program in Digital Marketing in Canada can help candidates land lucrative jobs. Digital marketing managers, e-commerce specialists, brand marketing experts, social media marketers, and SEO specialists are some of the notable jobs.
Is an MBA in Digital Marketing in Canada a relevant course in 2022?
Yes, the rapid industrial growth and higher demand for digital content in Canada offer tremendous new opportunities for fresh MBA graduates in Canada.
Rakhee Talukdar is an edtech expert with five years of experience in the education technology sector, focusing on K-12 and higher education systems in various countries, including Canada, USA, Finland, France, and Germany. Her background includes founding a startup and working with early-stage educational ventures, giving her a nuanced understanding of the challenges and opportunities within these educational landscapes. Additionally, Rakhee specializes in helping students craft compelling Statements of Purpose (SOPs) for studying abroad, leveraging her insights into different education systems to guide students in articulating their academic and professional goals effectively. Her comprehensive knowledge and strategic approach make her a valuable resource for students navigating their educational journeys and financial planning.
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