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MSc in Marketing Analytics and Data Intelligence

MSc in Marketing Analytics and Data Intelligence

Batch Starts 31st Dec'2024

Abroad Intake Oct'2025

Key Benefits of the Program

  • INR1 Lakhs

    Significant savings of upto INR 1 Lakhs compared to studying full degree in France1

  • Upto24 Months

    Eligible for PGWP/Post Study Work/OPT visa application after graduation2

  • EUR46 K

    Average salary in France after completion of the course1

Program Structure and Fees

Embark on a remarkable 18-month MSc in Marketing Analytics and Data Intelligence  journey that kicks off with 6 months of engaging online studies at Paris School of Business. Tuition fees for Online course is INR 4,50,000 (inclusive of taxes). Elevate your educational experience with a transformative on-campus phase at Paris School of Business in France for the next 12 months, featuring tuition fees of approximately EUR 14,400. Additionally, anticipate an estimated annual living cost of EUR 12,000 per annum.

ABOUT THE PROGRAM

The MSc in Marketing Analytics & Data Intelligence programme equips students with practical skills to analyse consumer data, enabling them to make informed marketing decisions. During the programme, students will gain the knowledge to forecast and guide business decisions by leveraging insights from data modelling, analytical techniques, and consumer information.

  1. Country

    France

    Course Name

    • MSc in Marketing Analytics and Data Intelligence Term 1

    Eligibility

    • Students must hold a 3 or 4 year Bachelor's Degree with 60% and above marks in any discipline during their undergraduate studies.
    • A Minimum of 1 years of Work Experience after graduation is required.
    • The awarding University must be NAAC A and A+.

    Tuition Fees

    ~ INR 4,50,000

    Cost of Living

    N/A

    Mode of Teaching

    Online

    Duration

    6 Months

  2. Country

    France

    Course Name

    • MSc in Marketing Analytics and Data Intelligence

    Eligibility

    • The students must complete 20 ECTS online coursework with an aggregate score of 50% or above and a minimum of 50% in each course.
    • English Proficiency Test (EPT) waiver is available, but the student must have a Medium of Instruction Certificate (MOI) in English.

    Tuition Fees

    ~ EUR 14,400

    Cost of Living

    ~ EUR 12,000 per annum

    Mode of Teaching

    On-Campus

    Duration

    1 Year

Other Benefits

  • PSB holds prestigious international accreditation from the Association of MBAs (AMBA) since 2014.
  • PSB programs are accredited by AACSB since 2020.
  • PSB holds EFMD accreditation since 2019.
  • Eligible to apply for up to 24 months PSWV after graduation.
  • In-built TOEFL/IELTS prep to be provided by upGrad.
  • End to end support for applications and visa assistance.
About Paris School Of Business
About France

Career Opportunities

MSc in Marketing Analytics and Data Intelligence

  • Business Intelligence Analyst

    EUR 86,927 Annually 1

  • Social Media Manager

    EUR 65,337 Annually 1

  • Digital Project Manager

    EUR 54,000 Annually 1

  • Head of Digital Solutions

    EUR 81,000 Annually 1

  • Data Analyst

    EUR 48,000 Annually 1

  • Digital Marketing Manager

    EUR 54,050 Annually 1

Syllabus

Paris School Of BusinessMSc in Marketing Analytics and Data Intelligence Term 1

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Paris School Of Business MSc in Marketing Analytics and Data Intelligence

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Frequently Asked Questions

Course Curriculum

What is the scope of the MSc in Marketing Analytics and Data Intelligence program?

The MSc in Marketing Analytics and Data Intelligence  is an engaging yet rigorous course split into 2 parts - 6 months online course and 12-months on-campus program (with Paris School of Business, France) designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of International Marketing ,Strategic and Operational Marketing, International Business Strategy.

What should I expect from a MSc in Marketing Analytics and Data Intelligence ?

The MSc in Marketing Analytics and Data Intelligence  program equips students with the skills needed to meet the high demand in the field of marketing. The curriculum focuses on essential areas such as International Economics, Crisis Management and Communication, Data Visualisation, and hands-on experience through real-world projects. With diverse programming options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as Digital Marketing Manager,Head of Digital Solutions, Digital Project Manager & Business Intelligence Analyst. Upon program completion, students also have the opportunity to apply for PSWV in France and receive support from Paris School of Business Career Services to kick-start their careers in France.

Which topics are going to be covered as part of the online coursework?

The programme will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of business administration. The topics that are going to be covered are Innovation & Design Thinking, Corporate Marketing & HR Branding, Marketing Analytics, and Market Entry Strategies.

What type of learning experience should I expect from the online coursework?

The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning. The on-campus learning experience will offer students the opportunity to engage directly with the faculty.

Is any certification granted at the end of the program?

Post successful completion of the program, a master’s degree in MSc in Marketing Analytics and Data Intelligence shall be conferred upon by the Paris School of Business.

Can I sign up only for a few specific modules if I am interested in it?

No, the program is designed to be completed in its entirety and cannot be taken as standalone modules.

About Paris School of Business, France

Why should you pursue a MSc in Marketing Analytics and Data Intelligence from Paris School of Business, France?

Below are a few compelling reasons why students should study MSc in Marketing Analytics and Data Intelligence  at PSB:

  • MSc in Marketing Analytics and Data Intelligence students at PSB enhance their learning through digital tools, interactive business games, and real-world project simulations, providing a hands-on, practical approach to their education.
  • The MSc in Marketing Analytics and Data Intelligence programme at PSB is conducted 100% in English, providing students with a global perspective and preparing them for international business environments.
  • The MSc in Marketing Analytics and Data Intelligence programme begins with a focus on core business disciplines, including strategy, accounting, finance, marketing, and management. These foundational courses are designed to solidify students' understanding of essential business principles and prepare them for advanced study.
  • Following the fundamentals, students integrate their professional experience with cross-disciplinary courses. This approach combines practical experience with diverse business perspectives, enhancing their ability to apply knowledge across various areas and drive strategic solutions in their careers.
  • The MSc in Marketing Analytics and Data Intelligence  programme wraps up with a consulting project and an internship where students team up to solve real business challenges for French and European companies.
  • Students also enjoy a business tour in France or Europe, exploring markets and discovering regional business practices.
  • Students engage in role-playing exercises focused on negotiations, career management, and HR strategies. These activities provide hands-on experience and help students develop practical skills in key areas of business.

Can international students work to pay for their educational expenses?

International students can work in France up to 964 hours per year, which is the equivalent of 60% of the standard working week. This means that you can work up to 20 hours per week during the academic year and full-time during breaks. The minimum wage in France is €10.57 per hour, so you can earn a decent amount of money by working part-time in France. Working in France is a great way to supplement your income and help pay for your education. It is also a great way to experience French culture and make some new friends. If you are considering studying in France, I encourage you to look into the possibility of working part-time while you are there.

When will I go to Paris School of Business, France?

Paris School of Business offers 2 intakes for students coming through the accelerator route. The first intake of the year will be February intake, second intake of the year will be October. Though the application process for Paris School of Business will start during the online program, you will be able to go to Paris School of Business in the nearest intake from completion of your Paris School of Business online program.

When will I get an Offer Letter from Paris School of Business?

upGrad will apply for you to the Paris School of Business once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter from the Paris School of Business, you will have to give Medium of Instruction proof for application of admission in the Paris School of Business. 

Selection Criteria

How do I know if the program is right for me?

This program is right for:
  • Those with a strong academic foundation, offering a valuable edge in the MSc in Marketing Analytics and Data Intelligence  program.
  • Individuals aspiring to excel in roles such as Business Developer, Business Development Director, and Communication Director. 
  • The MSc in Marketing Analytics and Data Intelligence  program fosters hands-on learning, enabling participants to cultivate their distinctive leadership approach, spearhead innovation, steer organizational change, and attain exceptional outcomes.

Is there any minimum educational qualification required to take this program?

For Paris School of Business (Online): 
  • Students must hold a 3 or 4 year Bachelor's Degree with 60% and above marks in any discipline in their undergraduate.
  • A Minimum 1 years of Work Experience after graduation is required.
  • The awarding University must be NAAC A and  A+
  For Paris School of Business (On-campus): 
  • The students must complete 20 ECTS online coursework with an aggregate score of 50% or above and a minimum of 50% in each course.
  • English Proficiency Test (EPT) waiver is available, but the student must have a Medium of Instruction Certificate (MOI) in English.

Is work experience required for this course?

A relevant professional work experience of 1 years is mandatory.

What is the list of documents required for the application?

  • A scanned copy of the undergraduate degree and semester-wise mark sheet
  • A scanned copy of the undergraduate transcript
  • A scanned copy of class 10th and 12th marksheet (optional)
  • Statement of Purpose /Cover Letter
  • Curriculum Vitae
  • Photograph
  • Scanned Copy of Passport (Name & Address Page)
  • Medium of Instruction in English is required
  • Work Experience Letter

What is the selection process for this program?

There are 3 simple steps in the Admission Process which are detailed:STEP 1 - Application and Document Submission- Students need to submit the documents within 2 days after showing interest in enrolling in the program.STEP 2 - Shortlisting is based on overall performance- Once you submit the required documents, you need to pay the block amount of INR 25,000. There will be an interview conducted by the University. Upon clearing the interview, you will receive the conditional offer letter from the university. STEP 3 - After receiving the conditional offer letter, the student must pay EUR 5000 directly to the University to obtain an unconditional offer letter.

Visa

Will upGrad help me in writing Academic and Visa SOP?

Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.

How much are living expenses for a year in France?

Living expenses in France for international students are approximately EUR 12,000 per annum. The same needs to be reflected in your bank account.

Time Commitment

What is the time commitment expected for the program?

At least 12-15 hours per week of time commitment is expected to be able to graduate from the program.

How will my doubts/questions be addressed in an online program?

Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

Payment

No cost CC EMI FAQ's

0% EMI with 3rd Party Loan Facilitators /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000

Refund Policy

Is there any deferral or refund policy for this program?

Refund Policy:
  1. Learners must pay the applicable Caution Amount for their enrollment to the Program. This Caution Amount will be adjustable against the Total Program Fees payable by the learner. 
  2. As part of the application process, learners are required to undergo screening and interviews conducted by the Paris School of Business (PSB). The Caution Amount payment of INR 25,000 must be made by the learner during this process. If the learner is accepted by PSB, any subsequent refund requests will be processed in accordance with the standard refund policy detailed herein and any processing fee collected will be withheld. However, if the learner is not accepted by PSB, the learner will be eligible for a full refund of the Caution Amount paid by the learner excluding the processing fee charged by the lending partner on the disbursement of a loan, if availed of.
  3. After the learner has made a partial or full payment of the Total Program Fees, the learner can claim a refund for this amount at any time before the cohort commencement date by raising a refund request through ‘My applications’ page on our website (www.upgrad.com), stating the specific reason for the refund. The refund shall be subject to a deduction of INR 20,000/- towards processing fee. If the learner has paid less than INR 20,000/- in total, the learner shall not be eligible for any refund in such a case. 
  4. learners shall not be eligible for a refund (under any circumstances) if the refund request is raised the post-program/Batch Start Date. In such a case, the learner will continue to pay the EMI of his loan (if applicable), as the loan cannot be canceled. This is also applicable to learners who could not complete their payment and hence could not get enrolled in their opted cohort. However, the learner can request a pre-program deferral as per the policy defined below for the same. 
  5. Learners shall not be eligible for refund of any amount paid towards the Program in case any discrepancy is identified between their application and self-attested documents, including but not limited to wrong details about your grades or any other incorrect information provided in your application. 
  6. In case of a valid refund request post obtaining the loan from a third-party credit facility provider, we would like to clarify that the responsibility of canceling the loan will lie with the learner as upGrad is not privy to such arrangements between the learner and the third party credit facility provider. 
  7. If learners do not submit documents as per the timeline mentioned in the offer letter, they will be deferred to the next batch, but they will not be eligible for any refunds of any amount paid by the learner. 
     
Deferral Policy: (Pre- Program Commencement) 
  1. If a learner, due to unavoidable circumstances, is unable to commence the Program with the selected cohort and requests for a deferral before the Cohort Commencement Date, the learner will be given the option to defer to a later cohort. 
  2. However, the learner will be required to pay 50% of the Total Program Fee amount (inclusive of taxes) for the deferral to be approved. Till this condition is complied with, it will be assumed that the learner will be continuing in the same originally enrolled cohort. 
  3. A learner can request for deferral only once and to any cohorts scheduled to start in the next 1 year from the Cohort Commencement Date of the initial Cohort the learner has enrolled for. 
  4. The learner has time till the original Cohort Commencement Date to make the payment of the 50% of the Total Program Fee, post which the deferral request made by the Learner will expire. Once the deferral window expires, the learner will not be eligible for refund of any amount paid and, the above-mentioned applicable refund policy will apply. 
  5. The Total Program Fees payable by  the learners who have opted for deferral will be as per prevailing Total Program Fee for the cohort the Learner has opted to defer to (No separate deferral fee is required to be paid). 
 Deferral Policy: (Post Program Commencement) 
  1. If a learner is facing severe issues in dedicating time to the Program, Learner will have an option to defer to another cohort. A Learner can request for deferral only once and to any of the cohorts scheduled to start in the next 1 year from the Cohort Commencement Date of the initial cohort the Learner had originally enrolled for. 
  2. The learner will be required to pay a separate, additional deferral fee of 5% of the Total Program Fees (inclusive of taxes) along with the differential Total Program Fees between the two cohorts. 
  3. The deferral request will be approved once the deferral fee and the differential Total Program Fees is paid.
  4. Till this condition is complied, it will be assumed that the Learner will be continuing in the originally enrolled cohort. 
  5. The Learner has 7 calendar days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee and the differential Total Program Fees, post which the deferral request will expire, and the learner will continue as part of the current cohort. 
  6. If the Learner completes the such payment, the Learner’s login to the LMS will be disabled, the Learner will leave the deferred cohort and the Learner will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. 
  7. The deferral can only be requested during the cohort for which the Learner has enrolled is ongoing. Once the cohort has completed the Program, deferral requests shall not be entertained. For clarification, the cohort completion here shall mean the  “last grace deadline” as communicated by upGrad. 
 
Case Applicable fee 
Before Program Commencement 50% program fee (including taxes) to be paid upfront- no additional deferral fee to be paid 
Post Program Commencement (0-7 calendar days after Cohort Commencement Date) 5% of the program fee (including taxes) to be paid within 7 days as deferral fee plus differential Total Program Fee, if any 
Post Program Commencement (after 8 calendar days after Cohort Commencement Date) No deferral allowed, learner will have to continue as a part of the current cohort 
 
Disclaimer
  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
  2. The student assumes full responsibility for all expenses associated with visas, travel, and related costs. upGrad does not provide any assurance or make representations regarding visa approval or the procurement of the visa.
  3. upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. If you intend to pursue a post graduate or doctorate degree upon completion of this course or apply for employment which requires specific credits, we advise you to enquire further regarding the suitability of this degree for your academic and/or professional requirements before enrolling.
  4. Please note that the financial support provided by a third-party loan facilitator for the program is in the form of a Personal Loan, not an Educational Loan. This distinction means that the loan does not come with tax benefits or other amenities. We strongly advise all learners to carefully consider this information before proceeding with enrollment.
  5. The estimates provided on savings are indicative and may vary based on the program, scholarships, and promotions available. Actual savings will depend on individual circumstances.
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