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MSc Marketing

MSc Marketing

Batch Starts 30th Nov'2024

Abroad Intake Sep'2026

Key Benefits of the Program

  • INR12 Lakhs

    Significant savings of upto INR 12 Lakhs compared to studying full degree in France1

  • Upto24 Months

    Eligible for PGWP/Post Study Work/OPT visa application after graduation2

  • EUR45 K

    Average salary in France after completion of the course1

Program Structure and Fees

Embark on a remarkable 25-months MSc Marketing journey that kicks off with 11 months of engaging online studies at IMT, Ghaziabad, all at an exclusive tuition fee of INR 4,50,000. Elevate your educational experience with a transformative on-campus phase at KEDGE Business School in France for the following 14 months, featuring tuition fees of approximately EUR 17,400, Additionally, anticipate an estimated annual living cost of EUR 7,400 per annum for Bordeaux or Marseille campuses and EUR 12,000 per annum for the Paris Campus.

ABOUT THE PROGRAM
Embark on a transformative journey with our MSc Marketing programme, providing tailored tracks for a fulfilling career. Explore essential areas such as Culture, Strategic Brand Management, Digital, Sustainable Marketing, and Decision Making, shaping you for success in the dynamic marketing landscape.

KEDGE Business School provides students with the option to pursue the MSc Marketing program at either the Bordeaux or Marseille or Paris campuses.

  1. Country

    India

    Course Name

    • Advanced General Management Program

    Eligibility

    • Students with a 3 years bachelor's degree in any discipline through an English medium with minimum 60% marks or 6 CGPA or 3.0 GPA are eligible to apply

    Tuition Fees

    INR 4,50,000

    Cost of Living

    N/A

    Mode of Teaching

    Online

    Duration

    11 Months

  2. Country

    France

    Course Name

    • MSc Marketing (Paris Campus)

    Eligibility

    • An aggregate score of 60% and above in the Advanced General Management Program by IMT Ghaziabad with a minimum of 60% in each course.
    • English Proficiency Requirement* - Medium of Instruction Certificate for English from Undergraduate Institution or TOEFL >= 550/ TOEFL(iBT) >=80/ TOEIC >= 785 or IELTS >= 6.0 or Duolingo >= 105 or PTE >= 46.
    • *A waiver for English Proficiency Test is granted if the learner holds a Bachelor's Degree with English as the Medium of Instruction (MOI).
    • The students must participate and successfully demonstrate their interest in the program in an individual interview organized by the University.

    Tuition Fees

    ~ EUR 17,400

    Cost of Living

    ~ EUR 12,000 per annum

    Mode of Teaching

    On-Campus

    Duration

    1 Year 2 Months

Other Benefits

  • Dual certification - IMT Ghaziabad as well as KEDGE Business School, France
  • KEDGE Business School is in the top 1% of global business schools with the prestigious triple crown accreditation
  • MSc Marketing is ranked #34 globally as per the QS World University Rankings 2024
  • KEDGE Business School is ranked #39th Best European Business School as per Financial Times Ranking (2022-2023)
  • Eligible to apply for up to 24 months PSW after graduation
  • In-built TOEFL/IELTS prep to be provided by upGrad
  • End to end support for applications and visa assistance
  • Dedicated Student Success Team
About IMT Ghaziabad
About KEDGE Business School
About France

Scholarship 5

Merit Based Scholarship

scholarship

Merit Based Scholarship

Award Amount :
Up to 10% on Tuition Fee
Eligibility :
  • A merit-based scholarship of up to 10% is available, considering multiple factors from the student's profile, including academic accomplishments, relevant work experience, if any, and performance in the interview.

Early Bird Scholarship :

scholarship

Early Bird Scholarship :

Award Amount :
5%on Tuition Fee
Eligibility :
  • All students are eligible for an early bird scholarship if their application is submitted by February 28th, 2025.

Career Opportunities

MSc Marketing

  • Business Marketing Manager

    EUR 55,000 Annually 1

  • Key Account Manager

    EUR 47,264 Annually 1

  • Marketing Consultant

    EUR 44,303 Annually 1

  • Business Developer

    EUR 50,708 Annually 1

  • International Brand Manager

    EUR 50,000 Annually 1

  • Project Manager

    EUR 40,000 Annually 1

  • Customer Experience Manager

    EUR 45,000 Annually 1

Syllabus

IMT GhaziabadAdvanced General Management Program

+

KEDGE Business SchoolMSc Marketing (Paris Campus)

+
  • 320+

    Hours of Learning

  • 60+

    Live Sessions

  • 6+

    Case Study & Projects

  • 25

    Months

Frequently Asked Questions

Course Curriculum

What is the scope of the MSc Marketing program?

The MSc Marketing is an engaging yet rigorous 11 months online (with IMT-Ghaziabad) and 14-months on-campus (KEDGE Business School, France) program designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of Digital Marketing, Brand Management, qualitative and quantitative research. The student as part of this program will receive dual certification - an Advanced General Management Program from IMT Ghaziabad and a Master’s degree in MSc Marketing from KEDGE Business School, France.

What should I expect from an MSc Marketing?

The MSc Marketing program equips students with the skills needed to meet the high demand in the field of Marketing. The curriculum focuses on essential areas such as Data Analytics, Sustainable Marketing and B2B Marketing. With diverse options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as Project Manager, Marketing Consultant, Customer Experience Manager, and Business Development Manager. Upon program completion, students also have the opportunity to apply for PSWV in France, and receive support from KEDGE Business School Career Services to kick start their careers in France.

Which topics are going to be covered as part of the online coursework?

The programme will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge management. With this programme, IMT-Ghaziabad & KEDGE Business School, France, together seek to develop the next generation of leaders. The topics that are going to be covered in the initial online program are Marketing Management, Business Communication, Accounting & Finance, Decision Sciences, Business Economics, OB, HR Legal, Sales & Distribution, Business Strategy, Supply Chain Management.

What type of learning experience should I expect from the online coursework?

The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning. The on-campus learning experience will offer students the opportunity to engage directly with faculty.

Is any certification granted at the end of the program?3

Post successful completion of the online program, an Advanced General Management Program certificate would be awarded from IMT Ghaziabad and on completion of the on-campus degree program, a Master's degree in MSc Marketing shall be conferred upon by KEDGE Business School, France.

Can I sign up only for a few specific modules if I am interested in it?

No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.

About KEDGE Business School, France

Why should you pursue an MSc Marketing from KEDGE Business School?

Below are a few compelling reasons why students should study MSc Marketing at Kedge:

  • The MSc Marketing programme integrates academic rigor with practical relevance, providing aspiring marketing professionals with a comprehensive and industry-aligned educational experience.
  • The programme is strategically crafted to prepare students for a vast majority of marketing roles, boasting an impressive 80% coverage of all professions in the field.
  • The programme’s adaptability, with four specialized tracks taught in English, boosts its employability. This customizable approach enables students to align their education with their career goals, enhancing their readiness for the job market.
  • In any track chosen, students receive targeted training aligned with industry needs, with English proficiency being integral to the curriculum.
  • Industry experts and seasoned professionals deliver lectures alongside academic insights, sharing valuable real-world experiences that enrich the curriculum and provide students with diverse perspectives.
  • Throughout the curriculum, students focus on honing their analytical abilities, equipping themselves to handle intricate datasets, interpret varied information, and make strategic decisions that influence the trajectory of marketing practices.
  • Practical work experience is prioritized to facilitate applied learning, allowing students to create, apply, and analyze marketing concepts in real-world scenarios. This includes concrete case practices, business projects, company visits, and FabLab sessions.

Can international students work to pay for their educational expenses?

International students can work in France up to 964 hours per year, which is the equivalent of 60% of the standard working week. This means that you can work up to 20 hours per week during the academic year and full-time during breaks. The minimum wage in France is €10.57 per hour, so you can earn a decent amount of money by working part-time in France. Working in France is a great way to supplement your income and help pay for your education. It is also a great way to experience French culture and make some new friends. If you are considering studying in France, I encourage you to look into the possibility of working part-time while you are there.

Will I be supported for TOEFL/IELTS/PTE or other English language exams during this program?

Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in France.

When will I go to KEDGE Business School, France?

KEDGE Business School provides a single intake opportunity for students entering through the accelerator route, which occurs in September. While the application process for KEDGE Business School commences during the IMT Ghaziabad online program, you'll have the chance to join KEDGE Business School in the upcoming intake, which is typically at least 6 months after the completion of your IMT Ghaziabad program.
 

When will I get an Offer Letter from KEDGE Business School?

Upon submission of all required documents as specified in the offer letter from upGrad, upGrad will initiate the application process to KEDGE Business School on your behalf. In addition to the documents listed in upGrad's offer letter, you must provide evidence of English proficiency for the admission application and actively participate in an interview conducted by KEDGE Business School to demonstrate your program interest. upGrad will assist you in obtaining your English proficiency scores within three months of the batch commencement to expedite this procedure.

Which campus offers the MSc Marketing program at KEDGE Business School?

KEDGE Business School provides students with the option to pursue the MSc Marketing program at either the Bordeaux or Marseille or Paris campuses.

Selection Criteria

How do I know if the program is right for me?

  • A solid academic foundation is a valuable asset for the MSc Marketing program, enabling access to varied career paths such as Key Account Manager, Project Manager, and Business Development Manager.
  • Immerse yourself in state-of-the-art insights on current innovations, positioning yourself to lead emerging trends in the field.
  • Confidently explore sectors like Marketing and Project Management, benefiting from the program's comprehensive preparation for a successful professional journey.

Is there any minimum educational qualification required to take this program?

To be eligible for the program, the following criteria need to be fulfilled: 
For IMT Ghaziabad:
  • Students with a 3 years bachelor's degree in any discipline through an English medium with minimum 60% marks or 6 CGPA or 3.0 GPA are eligible to apply.
For KEDGE Business School:
  • An aggregate score of 60% and above in the Advanced General Management Program by IMT Ghaziabad with a minimum of 60% in each course.
  • English Proficiency Requirement*  - Medium of Instruction Certificate for English from Undergraduate Institution or TOEFL >= 550/ TOEFL(iBT) >=80/ TOEIC >= 785 or  IELTS >= 6.0 or Duolingo >= 105 or PTE >= 46.
  • *A waiver for English Proficiency Test is granted if the learner holds a Bachelor's Degree with English as the Medium of Instruction (MOI).
  • The students must participate and successfully demonstrate their interest in the program in an individual interview organized by the University.

Is work experience required for this course?

A relevant professional work experience is recommended but not mandatory.

What is the selection process for this program?

There are 3 simple steps in the Admission Process which is detailed below:
STEP 1 - Application and Document Submission - Apply on upGrad.com and submit your documents.
STEP 2 - Shortlisting basis overall performance - Our admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you.
STEP 3 - Enrollment for Access to Prep Content - Make a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required.

What is the list of documents required for the application ?

  • A scanned copy of the undergraduate degree's semester-wise mark sheet
  • A scanned copy of the undergraduate degree certificate and transcript
  • Statement of Purpose /Motivational Letter
  • Curriculum Vitae
  • Scanned Copy of Passport
  • Digital Photograph
  • Proof of English Proficiency (MOI/IELTS/Duolingo/PTE/TOEIC/TOEFL (iBT))
  • Certificate of Enrollment is required if the learner is currently pursuing their Advanced General Management Program from IMTG AGMP

Visa2

Will upGrad help me in writing Academic and Visa SOP?

Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.

How much are living expenses for a year in France?

The living expenses for international students in France vary depending on the campus they choose. Specifically, for the course at KEDGE Business School, there are different options with corresponding annual living costs.
  • Bordeaux-7,400 Euros
  • Marseille-7,400 Euros
  • Paris- 12,000 Euros 

Time Commitment

What is the time commitment expected for the program?

At least 12-15 hours per week of time commitment is expected to be able to complete this program.

How will my doubts/questions be addressed in an online program?

Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

Payment4

No cost CC EMI FAQ's

0% EMI with Finance partners /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000

Refund Policy

Is there any deferral or refund policy for this program?

Refund Policy: (Programs with prep-session component)
- Students must pay applicable caution money for the enrolment to the Program. This caution amount will be adjustable against the total Program fee payable by the student.
- You can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. Processing fee of Rs. 20,000/- will be levied. If less than Rs. 20,000/- have been paid in total, the student shall not be eligible for any refund in such case.
- The student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and student will continue to pay the EMI for the loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same.
- In case of a refund, the student will be solely responsible for any cancellation of the loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount.
- Students must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise, the admission letter will be rescinded.
- The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee.

Deferral Policy: (Pre- Program Commencement)
-If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
-However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
- The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.
- The fee applicable to the deferred student will be as per prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid).

Deferral Policy: (Post Program Commencement)
-If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
-The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
-The deferral request will be approved once the deferral fee is paid.
-Till this is completed, the student will be assumed to be continuing in the same cohort.
- The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
- If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage.
- The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.
Disclaimer
  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
  2. The student assumes full responsibility for all expenses associated with visas, travel, and related costs. upGrad does not provide any assurance or make representations regarding visa approval or the procurement of the visa.
  3. upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. If you intend to pursue a post graduate or doctorate degree upon completion of this course or apply for employment which requires specific credits, we advise you to enquire further regarding the suitability of this degree for your academic and/or professional requirements before enrolling.
  4. Please note that the financial support provided by a third-party loan facilitator for the program is in the form of a Personal Loan, not an Educational Loan. This distinction means that the loan does not come with tax benefits or other amenities. We strongly advise all learners to carefully consider this information before proceeding with enrollment.
  5. The estimates provided on savings are indicative and may vary based on the program, scholarships, and promotions available. Actual savings will depend on individual circumstances.
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