Master of Marketing at La Trobe University

Are you an early-career professional looking to progress your career in an international business context? This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program. You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy. You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context. The 2-year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the International MBA. Through these, you will develop advanced skills and expertise in areas of international management including: the global business environment people leadership and performance economic principles for business fundamentals of data analytics You will then move into your specialisation studying areas such as e-Marketing, advertising, brand management etc.

Are you an early-career professional looking to progress your career in an international business context? This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program. Your studies will focus on international business strategy, international trade, marketing across borders, and international human resource management the knowledge you will need to accelerate your career as a business professional in an international context. The two year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including: the global business environment people leadership and performance economic principles for business fundamentals of data analytics This two-year MBA provides professionals with the advanced knowledge and management skills for international business. It does not require previous work experience. You will learn about business strategy, international trade, marketing across borders and global human resource management. Courses are designed in consultation with industry professionals, so you'll learn through real-life case studies and develop the knowledge and expertise you need to address todays global business challenges. Through UniSA's global business focus, executive knowledge and networks you'll gain real-world insights. You will graduate with the knowledge, skills and experience to succeed in your future career'no matter where in the world you choose to work.

The Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting. Gain advanced knowledge and skills to develop smart and robust solutions to complex marketing issues which modern organisations face in today's business climate. You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.