Master of Marketing at The University of Western Australia (UWA)

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management. Students are also given opportunity to consider various topics of their own choosing, including marketing communications, digital marketing, international marketing, new products and innovations, and marketing research, as well as entrepreneurial marketing and branding. The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.

This in-depth master's degree provides current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation's marketing efforts. Through the Master of Marketing, you will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies.