Digital Marketing and Business Analytics at Robert Gordon University

The Digital Marketing and Business Analytics offered by Robert Gordon University is an advanced Bachelors course designed for students aspiring to become professionals in Business Analytics. This course provides a comprehensive overview of the field. Students will gain hands-on experience through practical exercises and real-world projects, allowing them to apply the concepts learned in class. The curriculum is carefully designed to ensure that students develop a strong foundation in Business Analytics and acquire the skills needed to solve complex problems in the industry. Upon completion of this course, students will be well-prepared to tackle the challenges of Business Analytics and pursue rewarding career opportunities in roles like Data Analyst, Business Intelligence Analyst, Data Scientist, Business Analyst, Marketing Analyst, Financial Analyst.