Marketing Analytics MS at Pace University

Our specialised MS in Marketing Analytics is intended for students who wish to deepen their understanding of fact-based decision-making and acquire the abilities needed to pursue a career in the dynamic and lucrative field of marketing analytics. And develop your skills in a specialised area while establishing contacts in the field.

Course Curriculum

The program's key subjects are: 

• Value Creation and Competitive Advantage in the Global Market
• Marketing Research
• Customer Relationship Management
• Data Mining and Visualisation Overview
• Digital Marketing
• Planning for strategic marketing
• Using SAS for Data Mining
• Predictive analytics
• Customer intelligence
• Research projects

Course Highlights

Admission Requirements

Exams

• Duolingo: Overall score of minimum 125
• TOEFL iBT: Overall score of minimum 90
•  Pearson PTE: Overall score of 61

Documents/Prerequisite

• Completed Application form
• Accredited transcripts
• English language test
• Two letters of recommendation
• Resume
• Personal Declaration