The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

USQ's Graduate Certificate of Business (Strategic Marketing) gives you the option to study a variety of courses including buyer behaviour, international marketing, services marketing management and strategic management and how to adapt and transform individual behaviour at work. After completing the Graduate Certificate of Business (Strategic Marketing), you have the option to take the credit from your studies and go on to complete the Graduate Diploma of Business. To continue into a Master of Business Administration (MBA), you will need to apply for the Graduate Certificate of Business Administration or the Graduate Diploma of Business Administration.

The Master of Public Policy is an opportunity to undertake a in-depth study in the field of public policy that culminates in a research project that seeks to explore issues of research in policy related fields. With a focus on northern Australia and its relation to South-East Asia you'll explore the policy issues in the region's remote contexts and the significance of Indigenous peoples and cultures, and its proximity to South-East Asia. You will build the necessary knowledge and skills to engage in effective and ethical research for policy development. This course strengthens your in-depth understanding of the unique challenges and characteristics of "doing policy" in northern contexts. You explore a variety of political, cultural and social theory approaches to public policy and gain a solid understanding of evidence-based policy development, evaluation, and empirical research theories and methodologies.

The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets.