Master of Marketing at Western Sydney University

The Master of Business (Strategic Advertising) offered by Queensland University of Technology is an advanced Masters course designed for students aspiring to become professionals in Advertisement. Students will gain hands-on experience through practical exercises and real-world projects, allowing them to apply the concepts learned in class. The curriculum is carefully designed to ensure that students develop a strong foundation in Advertisement and acquire the skills needed to solve complex problems in the industry. Upon completion of this course, students will be well-prepared to tackle the challenges of Advertisement and pursue rewarding career opportunities such as Advertising Manager, Creative Director, Account Executive, Media Planner.

Digital marketing strategies are a fundamental part of any organisation's marketing plan, often allowing a local business global reach, and requiring less money than traditional marketing methods. Understanding how to utilise digital marketing for the betterment of business and the ability to interpret the results this marketing direction provides, is key to any marketer's role. Extend your knowledge in areas such as global information systems strategy, Big Data visualisation, social media, SEO, mobile, wearable technology, virtual reality, 3D printing, gaming and much more. To continue into a Master of Business Administration (MBA), you will need to apply for the Graduate Certificate of Business Administration or the Graduate Diploma of Business Administration. If you don't meet the entry requirements, we have pathway options available to you. Graduate Certificate of Business (Digital Marketing Analytics).