Graduate Diploma of Marketing at Australian National Institute of Management and Commerce (IMC)

RMIT's Graduate Certificate in Marketing is an in-depth qualification providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing efforts. Your classes will mostly be held at the Swanston Academic Building where innovative learning spaces are interspersed with retail and social spaces resulting in a stimulating environment for business students. RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations and group discussions. In addition, you will have access to online and digital resources through an online learning management system.

This course is suitable if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. The course is also an entry point if you are considering higher postgraduate qualifications in the future.

The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, and study digital tactics, strategies and processes.