Master of Philosophy (Marketing) (by Research) at Curtin University

Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills.

In this course, you'll apply critical and analytical thinking to modern global marketing challenges. Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. The course culminates in an independent research project that explores contemporary industry problems and challenges.