Master of Business (Strategic Advertising) at Queensland University of Technology

Digital marketing strategies are a fundamental part of any organisation's marketing plan, often allowing a local business global reach, and requiring less money than traditional marketing methods. Understanding how to utilise digital marketing for the betterment of business and the ability to interpret the results this marketing direction provides, is key to any marketer's role. Extend your knowledge in areas such as global information systems strategy, Big Data visualisation, social media, SEO, mobile, wearable technology, virtual reality, 3D printing, gaming and much more. To continue into a Master of Business Administration (MBA), you will need to apply for the Graduate Certificate of Business Administration or the Graduate Diploma of Business Administration. If you don't meet the entry requirements, we have pathway options available to you. Graduate Certificate of Business (Digital Marketing Analytics).

Learn how to make your organisation stand out from the crowd with our Graduate Diploma of Business (Strategic Marketing). Effective marketing is crucial to the success of any business, so discover how to best portray your brand to potential customers. You will learn about buyer behaviour, international marketing practices, strategic and innovative marketing along with management. Enjoy the flexibility this postgraduate degree offers as you can study courses online allowing you to add to your knowledge base and qualifications around your existing work and life commitments. To continue into a Master of Business Administration (MBA), you will need to apply for the Graduate Certificate of Business Administration or the Graduate Diploma of Business Administration. If you don't meet the entry requirements, we have pathway options available to you. Graduate Certificate of Business (Strategic Marketing).