Master of Marketing at Swinburne University of Technology

The UniSA Master of Business Administration (MBA) has been developed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and industry relevance. As part of your studies, you will gain real-world insights through access to academic and industry experts, benefit from a curriculum informed by world-class research and further your professional practice to maximise your career progression. You will have the opportunity to engage with a diverse cohort of highly-experienced peers from a wide range of industry backgrounds in a sophisticated learning environment. We deliver experiential learning opportunities with direct application to the workplace which will deepen your expertise in fields such as strategy, marketing, finance, leadership, law, international business, and ethics and sustainability. You will also have the opportunity to study the Company Directors Course embedded within your MBA through a unique partnership with the Australian Institute of Company Directors the only of its kind in Australia. Our fully-flexible MBA allows you to tailor your studies to suit your individual needs with the option to study face-to-face (including intensives and evening classes), online or in mixed mode, as well as full-time or part-time. As a guide, full-time MBA students generally undertake two courses per study period and part-time students undertake one course per study period. Studying the MBA full-time will normally take 18 months, however you can fast-track your study and finish in just 12 months. Part-time students taking one course per study period can typically complete the MBA in three years. Marketing specialisation Learn from leading scientists at the Ehrenberg-Bass Institute for Marketing Science, the world's largest institute for marketing research. The Institute produces ground-breaking research into how brands grow and how consumers behave, and is sponsored by many of the world's biggest brands including Colgate-Palmolive, CBS, Google and Kellogg's. Through collaboration with the Institute, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry research. You will gain advanced marketing knowledge across a range of areas including: advertising: theory and practice brand management buyer behaviour insights marketing strategy and planning advanced marketing analytics e-marketing

The Master of Marketing offered by La Trobe University is an advanced Masters course designed for students aspiring to become professionals in Marketing. Students will gain hands-on experience through practical exercises and real-world projects, allowing them to apply the concepts learned in class. The curriculum is carefully designed to ensure that students develop a strong foundation in Marketing and acquire the skills needed to solve complex problems in the industry. Upon completion of this course, students will be well-prepared to tackle the challenges of Marketing and pursue rewarding career opportunities such as Marketin Coordinator/Assistant, Digital Marketing Specialist, Brand Manager, Advertising Account Executive, Market Research Analyst, Sales Representative.

Are you an early-career professional looking to progress your career in an international business context? This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program. You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy. You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context. The 2-year program comprises 16 courses including 4 electives and an industry placement/project. You will start with seven core courses common to all specialisations in the International MBA. Through these, you will develop advanced skills and expertise in areas of international management including: the global business environment people leadership and performance economic principles for business fundamentals of data analytics You will then move into your specialisation studying areas such as e-Marketing, advertising, brand management etc.